What We Stand For
Perfect Day is inventing a new way to make the foods you love today, for a kinder, greener tomorrow. We’re taking the compromise out of the dairy aisle and restocking it with the best of both worlds: the real taste and texture of dairy, produced sustainably, and without the downsides of factory farming, lactose, hormones, or antibiotics. Changing the world doesn’t happen overnight and we couldn’t have gotten here on our own. Take a look at all the people, places, and things that helped get us to where we are today. And join us where we’re going next.
In early 2014, our co-founders, Ryan and Perumal, were recent (struggling) vegans.
One day, Ryan drove 30 minutes to one of the only bagel shops in Boston that served vegan cream cheese hoping to satisfy his craving for dairy. Instead, he was met with a runny substitute that had the texture and flavor of melted plastic.
Frustrated by the lackluster experience — and disheartened about the future of plant-based dairy, if this was the best they could do — Ryan immediately started researching why milk was able to turn into cream cheese so much better than, say, soy milk. He was determined to solve the problem for good.
Ryan met Isha Datar of New Harvest, a community of scientists dedicated to figuring out how to make meat without animals. When he shared his idea to make animal-free milk, Isha connected him to Perumal, who was thinking the same thing from halfway across the world.
The two founders had a lot in common — Perumal, like Ryan, was a 23-year-old bioengineer with an Indian heritage, working in medicine in the United States, and was a frustrated new vegan with aspirations of making animal-free milk.
Embracing the serendipity, they immediately agreed to team up and build something together.
The rest is cow-free history.
Ryan and Perumal upended their lives to come together at an accelerator program in Cork, Ireland in the summer of 2014.
They co-founded a little company with a big idea, called Muufri. What came next was a flood of emails from fans all over the world hungry for animal-free dairy. Press wanted to write about them. Investors wanted to get involved on the ground floor. Somehow, their crazy idea was resonating with a serious global need.
Their vision really started to take shape when Ryan and Perumal secured a seed round from Solina Chau, the Founder of Horizons Ventures, who became one of their most passionate and supportive investors.
Ryan and Perumal were keenly aware of how big a challenge this would be – especially for two entry-level scientists. Realizing the path to success would be through a world-class team, they started searching for the smartest and most passionate experts around the world to help make their vision a reality.
Oh, it’s such a perfect day /
I’m glad I spent it with you.
Becoming Perfect Day
Now that we had a big idea, funding, and a team — we needed the right name. One that matched our ambitions and the future we wanted.
Luckily, we stumbled upon a study by two dairy scientists who discovered that calm, happy cows produce the most milk. And cows are happier when they listen to music! One of the songs that made cows produce the most milk was the song ‘Perfect Day’ by Lou Reed. (Who knew cows were so cool?)
As a company on a mission to make cows, people, and the planet happier, it seemed like a perfect fit.
We decided to think bigger.
When we started, our dream was to make the most delicious milk and sell it as a Perfect Day branded product. But we realized that instead of competing with big food and dairy companies, we could have much more impact working with them to help them make greener, kinder products with our animal-free dairy protein.
Ryan and Perumal named
to Forbes’ 30 Under 30.
Forbes recognized our fearless (although they’re too humble to say that!) leaders for producing a true dairy equivalent that will help reduce humans’ impact on the planet. Cheers to that!
Who Wants Ice Cream?
By early 2019, we were operating at a large enough scale to support a product launch, we had obtained regulatory approval for our protein, and most importantly — our team made an absolutely amazing ice cream prototype.
We were finally ready to deliver all the magic and wonder we’d been promising since the start and prove what our animal-free dairy protein could do.
We made a few thousand pints of ice cream in three creamy, decadent Perfect Day flavors: Milky Chocolate, Vanilla Salted Fudge, and Vanilla Blackberry Toffee. It sold out on our website in just 11 hours.
We also took a little ice cream truck down to LA to scoop out some joy at the end of the summer. Check out the lucky few Angelenos who got to try it.
A World of Possibility
We closed a $300 million series C round led by CPPIB, Temasek Holdings, and Horizons Ventures.
This capital meant opening the door to a world of possibility. Perfect Day would now be able to scale up production and land our animal-free dairy protein on grocery shelves, in scoop shops, and smeared on bagels around the world.
Dairy proteins are found everywhere and if we’re going to make the world kinder and greener, we’ve got to get creative. It’s a new era at Perfect Day. Stick around and help us make the world just a little bit better.