Perfect Day created a new way to make the foods you love today, for a kinder, greener tomorrow. We’re taking the compromise out of the dairy aisle and restocking it with the best of both worlds: the taste and texture of conventional dairy, but produced sustainably, without the downsides of factory farming, lactose, hormones, or antibiotics.
Changing the world doesn’t happen overnight, and we couldn’t have gotten here without collaboration and support. Look at all the people, places, and events that helped get us to where we are today. And join us where we’re going next.
In early 2014, our cofounders, Ryan and Perumal, were recent (struggling) vegans.
One day, Ryan drove 30 minutes to one of the only bagel shops in Boston that served vegan cream cheese, hoping to satisfy his craving for dairy. Instead, he was met with a runny substitute that had the texture and flavor of melted plastic.
Frustrated by this lackluster experience — and disheartened about the future of plant-based dairy, if this was the best it could be — Ryan immediately started researching why milk was able to turn into cream cheese so much better than, say, soy milk. He was determined to solve the problem for good.
Ryan soon met Isha Datar, the executive director of New Harvest, a community of scientists dedicated to figuring out how to make meat without animals. When he shared his idea to make animal-free milk, Isha connected him to Perumal, who had been thinking the same thing halfway across the world.
Ryan and Perumal had a lot in common. Like Ryan, Perumal, now also in the United States, was a 23-year-old bioengineer with an Indian heritage working in medicine. And he too was a frustrated new vegan with aspirations of making animal-free milk. Embracing serendipity, they immediately agreed to team up and build something together. The rest is cow-free history.
Ryan and Perumal upended their lives to come together at an accelerator program in Cork, Ireland, in the summer of 2014. They cofounded a little company with a big idea and called it Muufri. What came next was a flood of emails from fans all over the world hungry for animal-free dairy. Press wanted to write about them. Investors wanted to get involved on the ground floor. Somehow, their crazy idea was resonating. It was offering a solution to a serious global need.
Their vision started to take shape when Ryan and Perumal secured a seed round from Solina Chau, the founder of Horizons Ventures, who became one of their most passionate and supportive investors.
Ryan and Perumal were keenly aware of how big a challenge building a company would be — they were young scientists, not seasoned entrepreneurs. Realizing the path to success could be forged only by a world-class team, they started searching for the smartest and most passionate experts around the world to help make their vision a reality.
Today, Perfect Day’s team of makers, dreamers, and doers has offices and operations across the globe. As we continue to grow, we are united in our commitment to making tomorrow healthier, more sustainable, and more compassionate.
Their vision really started to take shape when Ryan and Perumal secured a seed round from Solina Chau, the Founder of Horizons Ventures, who became one of their most passionate and supportive investors.
Ryan and Perumal were keenly aware of how big a challenge this would be – especially for two entry-level scientists. Realizing the path to success would be through a world-class team, they started searching for the smartest and most passionate experts around the world to help make their vision a reality.
In 2016, with funding in place and a team spanning the globe, we knew that our big idea had become a reality. But we needed a better name — one that reflected our ambitions and the future we wanted.
Luckily, we stumbled upon a study by two dairy scientists who discovered that calm, happy cows produce the most milk. And cows are calmer and happier when they listen to music! One of the songs that made cows produce the most milk was the song “Perfect Day,” by Lou Reed. (Who knew cows were so cool?)
For a company on a mission to make cows, people, and the planet happier, it was a perfect ﬁt.
Consumer safety is our top priority and has been since day one. We‘re conﬁdent in the safety and quality of our protein thanks to our own internal testing plus centuries of safe consumption of molecularly identical products. The FDA agreed, with no objections, and granted Generally Recognized as Safe (GRAS) status before we launched in market with our ﬁrst partner.
By early 2019, we had obtained regulatory approval for our protein, and we used it to make what we and our supporters had all been waiting for: an absolutely amazing ice cream prototype. Though it was our first shot at making a food product, it was too good to not share with the fans who had been sending us product requests for years.
The first few thousand pints of ice cream included three creamy, decadent ﬂavors: Milky Chocolate, Vanilla Salted Fudge, and Vanilla Blackberry Toffee. They sold out on the website in just 11 hours.
We also drove a Perfect Day ice cream truck down from our Bay Area headquarters to LA to scoop out some joy at the end of the summer.
In 2020, we closed a $300 million series C round led by Horizons Ventures, Temasek Holdings, and CPPIB. This capital opened the door to a world of possibility. We’re now ready to scale our production, develop new products, and put delicious animal-free options on grocery shelves, in scoop shops, and smeared on bagels around the world.